Pioneering Interdisciplinary Research at Parvis
Parvis School of Economics and Music Campus Eastbay is at the forefront of interdisciplinary research, uniquely positioned to explore the nexus between economics, cognitive science, and musical creativity. Our advanced research programme investigates the cognitive and economic dimensions of creativity, aiming to deepen understanding of how artistic innovation emerges and thrives within economic contexts.
Research Themes
- Neurocognitive Foundations of Musical Creativity: Employing neuroimaging and behavioural experiments, our researchers study brain mechanisms underlying improvisation, composition, and performance, focusing on executive function and emotional processing.
- Economic Incentives and Creative Decision-Making: Using experimental economics and game theory, we analyse how different incentive structures influence musicians’ creative risks and collaborations.
- Market Dynamics and Valuation: Combining quantitative market data analysis with qualitative interviews, we examine how cognitive biases and economic factors shape the commercial success of musical works.
- Educational Implications: Research findings inform curriculum development, fostering pedagogies that balance creativity with economic realities of the music industry.
- Technological Mediation: We study the impact of AI and digital tools on creative processes and economic outcomes in music production.
Collaborative Expertise
Our programme unites economists, neuroscientists, psychologists, musicologists, and practitioners, fostering innovative methodologies and theoretical synthesis. Faculty collaborate with leading European institutions, utilising advanced data analytics and machine learning to uncover patterns linking cognition and economics.
Student Engagement
Undergraduate and postgraduate students actively participate in research seminars, workshops, and projects, gaining hands-on experience in interdisciplinary inquiry. Secondary students are introduced to foundational concepts, encouraging early engagement with creativity and economics.
Societal Impact
Our research informs arts funding policy, intellectual property debates, and creative labour market structures. We provide actionable insights for industry stakeholders to foster sustainable creative ecosystems.